Do you know what people say about your company online? I don’t think so. That’s where online reputation audit comes into play. Therefore, at Digipillars, we use online tools to identify and analyze the online conversations about you and your brand to exactly understand what your brand’s online reputation is. However, let’s first check out how reputation audit benefits your business.
The foremost important benefit that comes in with conducting an online reputation audit for your business is the ability to collect mentions about your business from all across the web whilst looking for some valuable insights from your customers.
Did you know that 88% of people search online for any product and service they want to purchase online? So, it becomes important that you listen to the opinions your product reviewers express on the web and apply the relevant changes to boost your results.
There are times when your customers need to talk to expert but if you’re too busy doing other things, around you can miss the opportunity. So, with audit, you find the places where your customers need help online and give them instant support as an expert on the topic.
The online reputation audit, allows you to find people who already love your brand and then you can start to cooperate with them. So, with this process, you can build a community of brand advocates or loyal customers who will recommend your business online.
In the very first step of Comprehensive Reputation Management Audit, we create a plan for understanding the audience that you’re trying to reach with your brand reputation management along with knowing where you expect any brand mentions to occur. With this pre-plan, we conduct your online reputation audit much more quickly and efficiently.
Now after understanding the things you’re trying to accomplish with your brand management campaign, we start the audit process. In this procedure, we check the review sites that are relevant to your business, monitor your social media presence with some analysis tools as well as analyze your brand’s perceived authority.
After conducting this quick analysis, we now have a comprehensive overview of how well your brand is perceived within your industry or among your target consumer base. So, if the results of your brand reputation audit are good, then that’s a great thing we try to maintain that. However, if we discover any weak areas, then we always take corrective action right away.
In these corrective actions, first comes the negative review removal. So, if our online reputation audit discovered some information that is not in favour of your goals and objectives such as negative posts then at Digipillars, we provide strategies and best practices to suppress this information or completely remove it from the Internet.
The Online Reputation Audit service, by Digipillars India, identifies the sites with positive information about your brand or product/service and includes in-depth strategies for promoting and publicizing these sites by pushing them higher in search engine results. That means we promote positives all around the Internet about your business.
Lastly, we allow our clients to attain benefits by contributing to online publications in their industry or by increasing their social media exposure. As you all know, there are endless opportunities to increase exposure on the Internet and our online reputation audit service can help you generate the largest impact for your business efforts.