Yelp is #1 review site on the web, which makes it much powerful. However, it can be your dearest friend or an enemy at the same time. Just assume if your business has a 4-star rating or above on Yelp then it means that you've got the whole world in your hands, but if it's under 4 stars then it can ruin your small business that's where you need a sound yelp review management.
The first thing that a customer notices when he/she searches for a business is the star rating of that particular business. That means yelp reviews give you a small window of opportunity to get your potential customers to your business.
Yelp also allows you to add your contact information so that a customer can easily call you that makes it a simple and easy conversion at your fingertips. Also, Yelp's layout is incredibly easy to navigate for users where a potential customer can find your company with the click of a button.
Small businesses always look to build credibility, and Yelp reviews can help to make a business's integrity. Primarily when reviews are positive, then a business creates a sense of trust with its community and customers.
Yelp is like word-of-mouth for the digital world, and as we know, the power of word-of-mouth communication has only risen through time and technology. So, Yelp is an online portal for finding out where to grab a meal or get a facial from?
At Digipillars we understand that if we respond to a negative review in a hurry, then it can only multiply the damage; therefore, we take our time to analyze the reviewer's mindset and then respond to it. Moreover, we try to find out the sense behind what the reviewer is saying because sometimes reviewers left a review due to their sudden anger or an unstable emotion only.
Yelp allows business owners to respond to negative reviews, but the key is to remain calm and take the high road. Being the best yelp review management agency, we understand the value of remaining polite and respectful because the goal in responding to the reviewer is to discredit their assessment and not disrespect him for his doing.
One size doesn't fit all & we understand it and therefore adopt a customized approach in yelp review management process which means our experts don't just respond in the same way always, but they respond to every positive or negative review with a touch of humour and as per the situation because I told you that we perform the thorough analysis of reviewer's mindset first.
Bad reviews aren't necessarily a bad thing because the reviews are the real feedback from a user of your product/service that is on how you can improve your business. So, these are actually good. Therefore, we address those issues and then let the Yelp community know that you've made efforts to improve. It will show that you care and are listening to the customer's input.